Biographical Information
Hunter Terry
General Manager of CTV at Lotame
Articles for Hunter Terry
Brands Shouldn’t Sleep on Amazon Prime’s Ad Push
08 Feb 2024
Hunter Terry of Lotame discusses Amazon's new ad-supported Prime Video, which created an estimated 100 million-user advertising machine out of the gate, and he breaks down the reasons why brands shouldn't sleep on the powerful impact of Amazon's ad push.
YouTube Tests Its Advertising Sway--Side-Stepping Standards, Winning Budgets
29 Sep 2023
YouTube may be too big to ignore. The question for advertisers might be - is it so big that it doesn't have to play by the rules? Hunter Terry of Lotame discusses many of the unusual and unexpected advertising advantages that YouTube currently possesses and what that means for the overall CTV advertising industry.